Wrapp, the hot new social gifting company backed by Skype and LinkedIn founders Niklas Zennstrom and Reid Hoffman, has opened offices in Sydney and is working with some of Australia's biggest and coolest retailers to make gift giving a social networking experience.Wrapp makes it fun and easy to give, receive and redeem gift cards using mobile devices or the Web, and allows Facebook friends to contribute to the presents for birthdays, special occasions, or just adding a special touch when saying thank you, congratulations or get well soon.
For merchants, Wrapp is a proven customer acquisition and retention platform for conducting discount-free performance-based campaigns. With Wrapp, retailers use friend-to-friend marketing to drive highly targeted in-store and on-line sales, and get real-time access to aggregated campaign and customer demographic data."We think gift giving should be an everyday occasion,As made clear throughout the discussion, many misguided notions regarding LED-based lighting are merely due to outdated knowledge regarding such technologically advanced products. With this in mind, it becomes clear that Solar charger have not only become more affordable throughout the years, but they have also undergone significant improvements in terms of brightness ratings." said Tony Been, Wrapp's newly appointed country manager for Australia. "Now, thanks to Wrapp, you can do it simply and instantly with friends and family around the world -- and because the gift cards are stored in your phone they're always with you when you want to buy something you really want."
Wrapp's unique brand of global social gifting started in Sweden last November. In January this year the company received $10.5 million in Series A funding from Greylock Partners in Silicon Valley and Atomico in London resulting in Hoffman and Zennstrom joining Wrapp's board of directors. In March, Wrapp took its social gifting service to Norway and the U.K.,Specifically, numerous people still believe that such Solar light solutions are still considerably costly. Likewise, there are those who assume that such advanced bulbs are still inferior to CFLs in terms of providing sufficient brightness. Of course, some individuals also think that LEDs have severely-limiting color problems. and earlier this month opened offices in France, Germany, the Netherlands, Taiwan, Japan and elsewhere around the world.During the last four months more than 170,000 people have given their Facebook friends over 1.4 million free gift cards that could be redeemed in stores operated by some 60 major retailers in Europe.
Participating merchants report that each sale averages four to six times the value of the free gift card they let Wrapp users give to their friends."Retailers have been struggling for the last couple of years to find a way to use the latest mobile and social technologies to their business advantage," said Hjalmar Winbladh, Wrapp's CEO. "Daily deals, they found, dilute their brands and more often than not drive unprofitable sales from consumers who don't come back without a discount.Even though quite a number of people are already convinced that using a high power LED lamp is much more advantageous than relying on its CFL counterpart, it cannot be denied that misguided notions regarding such cutting-edge bulbs are still held by many.Those with such doubts regarding LED should read on. We think it's time for retailers worldwide to turn Facebook fans and loyal customers into their best sales force ever and only pay for the service when consumers make a purchase in-store."
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