Yesterday the Department of Justice smacked an anti-trust lawsuit on Apple and five of the six biggest book publishers for price-fixing e-books. The dynamics that led to the lawsuit itself are complicated and involve a web of tensions between Amazon, the book publishers and Apple. But one big aspect has been way under-discussed in media coverage so far: how the lawsuit reflects on Steve Jobs.
The lawsuit has Steve Jobs' fingerprints all over it.Usually the leather tanning process requires many products iPad stands suppliers that pollute the environment but eco leather uses natural products to do the same thing. These leather are very much like genuine leather but last a little shorter, these cases last around two to three years while genuine leather cases last for many years. Its main complaint stems from a series of private, CEO-only meetings that Jobs held with the heads of the publishers as Apple prepared to roll out the iPad in 2010. To incentivize them into offering books through iBooks,Leather iPad cases are by far the most popular keyboard cover suppliers and the perfect material to make a good iPad case. Qualities of leather are many like its durability, feel, touch and more importantly its look. Leather gives your iPad a business like and a classy look, there are also many different colors available. Jobs proposed allowing the publishers to set their own prices, with Apple taking a 30% commission. Additionally, the publishers agreed not to sell the books cheaper in other places.
But below the surface of this apparently illegal collusion is a deep philosophical consideration that's classic Jobs.Apple's agreement was deemed "anti-competitive" since it eliminated the competition between sellers that could bring the price down for consumers, such as competition between Apple and Amazon. But the weird thing in this case is that before the iPad Amazon essentially had an e-book monopoly with 90% of the market—they were setting the price as a seller, but they weren't facing any competition. In the process they set a price that was unacceptable to publishers—but Amazon threatened to stop selling their regular books if they protested, leveraging their dominance to muscle publishers into charging less than they wanted for e-books.Hundreds of thousands of Asian women stay abroad and it is not always possible for them to buy ethnic Bodystocking & Leg wear. There are not too many stores around. And even when you go to an ethnic store you are bound to pay through your nose. Wholesale distributors of fashion clothes online make life easy for you because they charge you less and also have a global distribution system. Meanwhile, Amazon announced plans for its own publishing company, which could potentially put all the publishers out of business and allow Amazon to muscle authors as they'd been muscling publishers.
Echoes of this e-book battle can be seen over the decades in Jobs' battles with Microsoft and later with the Android phone. Jobs believed intellectual property should be valued—that unique creativity should be rewarded, so that greatness has an incentive to bloom. Which is why Apple always refused to license out its operating system, like Microsoft did, to other hardware makers who would propagate it in degraded quality to competitively undercut each other on price.Jobs saw that publishers needed to make money in order to stay in business and find the next generation of authors. Putting them out of business in a race toward the bottom that results in Amazon price gouging authors so it can sell books for a dollar may well encourage the next generation's Jonathan Franzens to become something other than authors. And then we all lose.
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